Ryan Blaney has partnered with The Farmer's Dog, a company that provides healthy pet food, to support Alzheimer's awareness and promote pet nutrition.
What inspired the partnership?
Blaney's love for dogs, particularly his two rescue dogs Sturgill and Malibu, led him to switch to The Farmer's Dog, which changed his perspective on pet nutrition.
The Farmer's Dog CEO and co-founder Jonathan Regev said Blaney was a natural fit for the company's first athlete partnership due to his connection to pets and family.
How will the partnership work?
The partnership will launch a new initiative called "Dog Comfort Days," which will bring therapy dogs into memory care centers serving Alzheimer's patients, caregivers, and families.
The Ryan Blaney Family Foundation, founded in 2018, raises awareness and resources for individuals and families affected by Alzheimer's disease, concussions, and other brain health challenges.
Patty Aber, managing director of the Ryan Blaney Family Foundation, said the partnership is a natural extension of the foundation's work.
What's next for the partnership?
The first public activation of the partnership is scheduled for June 13 at Pocono Raceway's Bark Park, where Blaney will join The Farmer's Dog as NASCAR race weekend gets underway.
Blaney's partnership with The Farmer's Dog represents an opportunity to bring together two causes that have become important parts of his life: caring for dogs and helping families facing difficult health battles.
The partnership's impact could ultimately extend well beyond the racetrack, as it aims to make a difference in the lives of dog families and those affected by Alzheimer's disease.
The Farmer's Dog and the Ryan Blaney Family Foundation will work together to promote the "Dog Comfort Days" initiative and raise awareness about the importance of pet nutrition and Alzheimer's awareness.